The poultry industry is the No.1 supplier of quality animal protein sources for human consumption. It does not matter whether you focus on the ethics of food production or the essence of food production, from a global food security and sustainability point of view, it is essential have a prosperous and advanced poultry industry.
Any gain in nutrient digestibility in animals can result in big gain in feed efficiency. Feed efficiency gain is a big win for sustainability because there will be less extra ending up in the environment and less land used to grow crops. Indeed, a reduction of feed conversion ratio (FCR) by 3 points, ie., from 1.53 down to 1.50 at market weight, would save the Australian chicken meat industry approximately 56,000 tonnes of feed per year, the monetary value of this alone is staggering even for small country like Australia.